Game Over for GAME


http://www.ibtimes.co.uk/articles/319331/20120326/game-group-enters-administration.htm

After following the situation for the last week or so, what I find amusing is the ex-CEO of the company blaming the poor fate of the company on a poor 2011, including Christmas on some articles.

Yeah, I suppose titles like CoD:MW3, Battlefield 3, Skyrim, Fifa 12, Madden 12, Uncharted 3, Professor Leiton IV, Super Mario 3D Land, Mario Kart 7, Zumba, Dead Island, Forza 4, Gears of War 3, Dark Souls, SW:TOR, Batman: Arkham City, Saints Row: The Third, Deux-Ex, Halo Combat Evolved Anniversary, Assassin’s Creed: Revelations, Need For Speed: The Run, Legend of Zelda: Skyward Sword, God of War Collection 1 & 2, Sonic Generations, Ultimate Marvel vs. Capcom 3, Just Dance 3, Driver, The Witcher 2: Assassins of Kings, L.A. Noir, Mortal Kombat, Mass Effect 2 and Dead Space 2 were just total garbage (some better ‘garbage’ then others) and the lack of AAA titles this year was the company’s doom…
/sarcasm

Gotta love people that manage company’s without so much of a clue of what they are actually selling or talking about. But hey, it’s easier to blame the “lack of titles” over last Christmas and the digital distribution market (Steam) and Online only retailers (Amazon).
Yes, that sounds legitimate, let’s blame Steam which is but a small portion of the market compared to the consoles and might as well blame online stores like Amazon for being intelligent and having stupidly amazing prices and promotions strictly online. What’s that you say? Oh GAME’s website also had cheaper products then the stores? Well, why not do those prices in-store as well? Oh you got rent, shipping and employee costs to pay, that’s right. Well look how that turned out eh, people rather buy online then, there goes the rent money, oh snap.

Oh but they still don’t buy from YOUR online shop, but rather from Amazon or Steam, or even eBay? Damn, I wonder why that is… Maybe the over-the-top profit margins? Ever heard less is more? Steam sure did, so did Amazon.

I suppose 2 years since Ian Sheperd took the reins wasn’t enough to see how game was spiralling to their demise, nor to adapt to a market THEY should actually know about, digital distribution and price slashes right under their noses and still they missed the train, amazing…
You don’t charge people extra on a time of crisis like the world (and specially Europe) is still in, you charge less and do amazing deals and behold, you actually end up selling more.

Example time:

I was still working at a GAME store when Dead Island came out, the game was a blockbuster hit, sold out in every GAME shop in London, except ours, we had so much stock due to ghost pre-orders (that’s when you pre-order games for a fictitious costumer). And what did the brainiacs in head offices decided to do? Increase the price from 34.99£, to 39.99£ and when stock was really low, up again to 42.99£, boy, they were so smart! You know what people did? Hit the road to online retailers and Tesco’s. Gratz GAME offices!

Oh GAME… I guess a fair analogy would be to compare you to a sexy blonde, best thing that ever happened to most men, yet dumb as a door knob.

At this point, I just really hope GameStop or whoever saves your ass, because I want my Diablo III CE pre-order! But if not, well, I guess I’ll have to go Amazon, teh-heh! :>

/tacticalfacepalm

One response to “Game Over for GAME

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